At a time when social media is becoming an increasingly important part of the job search, some observers are downplaying the role of the cover letter.
While it’s true that some hiring decision-makers don’t value cover letters, others find them vitally important. Lynn Franklyn, HR manager for Wegmans Food Markets, was recently quoted in Fortune on cover letters:
I usually go right for the cover letter, because resumes are all very similar. I look for a candidate to engage me and to really get a glimpse of who that person is. What do they know about the organization? Can they clearly define how their values and their skill set match up to what we offer as an organization?
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