Branding is best defined as a promise of the value of the product… a promise that the product is better than all the competing products… a promise that must be delivered to be successful. Branding is the combination of tangible and intangible characteristics that make a brand unique. Branding is developing an image — with results to match.
In a resume, branding can be executed through at least three components. Look for the first of these in tomorrow’s entry or read our article Branding Your Resume.
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