Your Resume Helps Build Your Brand

“A job seeker in any economy must brand herself or himself as does any good marketer of a product,” noted resume writer Deb Dib in the Q&A interview she did with Quintessential Careers. “Personal career management today and in the future will mean creating a brand awareness, of becoming known in one’s industry for certain innate qualities and quantifiable achievements that drive efficiency, innovation, and/or profits. Resumes and other personal marketing documents must be kept up to date; business, industry and/or technical knowledge must always be expanded; and networking must always be happening. Looking out for new opportunities must become second nature.”