Use Your Cover Letter to Create Interest in You

The cover letter is a crucial marketing document that must be directed to a named individual and create enough interest on the part of the potential employer to inspire him or her to then look at your resume. You must create interest while quantifying your qualifications for the position you seek. You must also demonstrate some knowledge of the company and stress what you can do for the company. Finally, you must request action — an interview. Visit Quintessential Careers: Cover Letter Resources, which includes a link to the cover letter tutorial, a list of cover letters do’s and don’ts, a cover-letter formula, and much more.