All About the Cold-Contact Cover Letter

A cover letter sent to a company that may not have publicly advertised positions is called a cold-contact letter, explains Teena Rose in her article for Quint Careers, Optimizing Your Cold-Contact Cover Letter. You’re contacting the employer to introduce yourself with the hope that it may spark an interest and result in a warm lead (also known as an interview). For obvious reasons, a cold-contact letter will generate the fewest leads, so paying special attention to the content and adding a couple unique elements will increase your return rate. [To see an explanation of cold-contact letters and two other types of cover letter, see The Basics of a Dynamic Cover Letter.]