Know Your Audience's Hiring Motive

This entry is one in a series by Deb Walker on avoiding the top three cover letter mistakes:

A major mistake is not understanding the hiring motives of your audience. Job-seekers target their resumed to three basic audiences: executive decision-makers, resume screeners, and third-party recruiters. Each of these groups has its own hiring motives. 1dbd2be14077e056ccee14819b17fa57 Knowing these hiring motives will help you craft your cover letter specifically to catch the attention of your particular hiring audience. By appealing directly to the reader, you are creating an immediate bond that will make you a stronger candidate.