Cover Letter Must Be Addressed to Named Individual

Addressing the letter to “Dear Personnel Director,” “To Whom It May Concern,” “Dear Sir or Madam” (or worse, “Dear Sirs”) instead of a named individual is a major mistake. The largest employer in Central Florida tosses cover letters in the circular file if they are not addressed to him personally. “To Whom It May Concern” shows the employer that you were not concerned enough to find out the name of the person with the hiring power. Read more at Cover Letters: A Key to Gaining A Competitive Edge in the Job Market.